• Tue. Jun 14th, 2022

The Impact of AI on Search Engine Optimization

ByVirginia D. Bannon

May 26, 2022

Artificial intelligence is a rapidly expanding technology that should help make SEO tools and strategies more valuable and informative for businesses in the years to come. Digital marketing and AI work together to improve the ability of developers and marketers to engage in different activities.

Today, AI is used for more than just market research. It can categorize and categorize data much faster and more efficiently than any market research organization. One of the reasons is that it does not use static methods for data collection.

Improved content with the help of AI

The purpose of AI in content marketing can vary widely. This can help digital marketers better understand all the data available online, speed up the content creation process, and develop an effective content strategy, among other benefits.

Here are some of the specific ways AI will benefit and impact content marketing:

Using predictive intelligence to create unique experiences

Predictive intelligence enables your business to better understand customer needs and create personalized content that meets those interests and desires.

Content creation and curation

Curating engaging and relevant content daily can be a time-consuming process. However, modern technologies used for content marketing help to find popular themes to focus on. Trying to sift through content manually takes a lot of time and effort. Not only that, but you need to curate what your audience will find appealing. AI can help do this automatically, making it possible to quickly create content on relevant and highly searched topics.

Maximize content value

Search engines are much smarter than ever. Through the use of AI with SEO, marketers need to see the big picture and see how all aspects of digital marketing work together to help an organization achieve its goal.

Social media marketing, PPC advertising, blogging, data tracking, and email marketing are all changing because of SEO.

For this reason, comprehensive techniques including artificial intelligence, automation, and machine learning can be used to ensure that all aspects of digital marketing help improve page rankings.

Voice search improvements

The way questions are asked is the biggest difference between text and voice searches. Since voice searches are more conversational, it is important to optimize them. That means targeting more long-tail keywords to ensure your content ranks high on search engine results pages (SERPs).

With an increased focus on voice search by Google, there is also an emphasis on using AI. In fact, the Google Assistant can conduct human-like conversations.

Use AI in your digital marketing and SEO efforts

As you can see, AI offers a lot in the field of digital marketing and SEO. Starting to use AI will help you optimize your site and your efforts and help you achieve the goals you have set for yourself.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.