• Tue. Jun 14th, 2022

Switch search engines for your efficiency, for the health of the web and for the planet

ByVirginia D. Bannon

May 26, 2022

Make the choice to upgrade from Google.

There are plenty of good reasons to do so, and few downsides.

Do this for your efficiency, for the health of the web and for the planet too.

First, a small clarification because it confuses many people: the thing you use to browse the Internet is not a search engine. Chrome, Firefox, Brave, Safari – these are web browsers. A browser is software that allows you to view any web page – and these companies often make money by selling your attention to the highest-bidding search engine. Apple takes Billions dollars per year from Google in exchange for directing you to their search engine.

And the reason why Google bids so much is that they make a crazy amount of money. Billions of dollars a year from serving ads and collecting your data from your searches. This money has to come from somewhere.

You can switch search engines with just a few clicks. Watch a short video and find the links right here.

Here’s what will happen when you upgrade to Ecosia:

  1. You’ll get faster, less cluttered search results with far fewer ads.
  2. You’re going to diversify the web, so SEO hacks can’t easily take over. Here is wild adam bitch about it.
  3. You will divulge much less data about yourself and maintain more privacy.
  4. AND! You will be planting trees through a certified non-profit B Corp…over 100,000,000 planted to date.

If you don’t like the results, you can go back in two minutes.

Faster, free and more convenient.

If you change and then pass that on to five other people who change, we’ll probably plant 100,000,000 more trees next year. It’s a lot. If you switch and spread the word, search results will improve and Google will start to do a better job knowing that they don’t have quite the same scale of monopoly.

If you change, we all come out on top. Share a question or experience here and I will share in a future post. PS I was not invited to post this or paid to do so. I changed 9 months ago and I’m delighted.

Reprinted from Seth’s blog