Initially, the platform was launched with more than a hundred European brands meeting sustainability criteria such as the use of certified organic or recycled materials, transparent supply chains and non-toxic dyes. The search engine itself enables rapid discovery of products based on a number of common e-commerce filters (such as gender, price, and product type) as well as the type of material used (such as organic cotton, bamboo and recycled synthetics). like Tencel). But that’s just the beginning, the team is now working on a sustainability rating system and many other advanced filters to make finding the right ethical product a seamless experience, the company said in a statement. hurry.
After quickly validating the model in Europe with thousands of consumers successfully using the service every month to find sustainable fashion that fits their style and budget, the team has now launched a North American section, with hundreds brands from the United States and Canada. The number of ethical and sustainable fashion brands in the United States and Canada is significant, and the team hopes the launch will make a difference, helping smaller brands gain recognition and making it easier for consumers to discover sustainable products. buyers.
Ethical Clothing, a Spanish sustainable fashion search engine, has added sustainable North American fashion brands to its catalog, making it easy for conscious consumers to find sustainably produced fashion that fits their style and budget. . Ethical Clothing was started by Ben Heinkel and Jack Hesketh with a keen interest in environmental issues.
In addition to the core offering, Ethical Clothing has developed additional tools to help address other challenges faced by consumers and brands in the area of ethical clothing. On the customer side, the company wanted to challenge the perception that ethical and sustainable clothing was unaffordable. Thus, it has launched a price drop alert service that keeps users fully informed of all the offers available in the complete catalog of brands.
Additionally, it has just launched a comprehensive Fashion Footprint Calculator to help consumers truly understand how fashion habits affect the planet across a range of metrics. Collecting twelve data points ranging from fashion consumption to washing habits and sustainability awareness, the tool aims to educate users on personal impact, as well as provide realistic action points to help everyone to reduce the impact in the future, according to Ethical Clothing.
“Our dream is that we can ingest all the data brands offer on their materials, processes and supply chains and provide our visitors with a rating system that gives them control of how rigorously they want to be in their criteria. for sustainable clothing, Heinkel mentioned.
“We are always looking to partner with new ethical brands, regardless of size. We hope to give more visibility to brands that go the extra mile in terms of sustainability,” Hesket mentioned.
Fibre2Fashion Information Desk (GK)