– Jean Divramis
ATHENS, MAROUSI, GREECE, January 7, 2022 /EINPresswire.com/ – It is quite common to make predictions and speculations on how the search engine optimization industry should diversify at the start of each year. Paramarketing.gr will endeavor to forecast and define the SEO environment for 2022.
First of all, it is known that the peculiarities of the last two years have led to faster than expected growth of e-commerce all over the world, which is likely to continue. This increase should encourage even more entrepreneurs to invest part of their advertising budget in online advertising (Google & Facebook / Instagram Ads) in order to obtain more immediate results. But this will certainly motivate some of them to take their first organized steps in SEO 2022.
This in turn will lead some businesses to step into the New Year with local SEO, increasing the number of claimed Google My Business pages – and therefore competition – in the local market, but at the same time delivering more accurate results and associated with users.
At the same time, the ever-increasing number of users who will browse and shop online through mobile devices will push even more companies to put more emphasis on building mobile-friendly websites, investing more in mobile optimization. Maybe (hopefully) some companies will build their websites with a mobile-centric approach!
On the other hand, Paramarketing.gr dares to predict that 2022 will not be the year that voice search will be this strong, although in recent years it has been an attractive topic with many references in every SEO article to the international scale. Instead, the power of videos will continue to expand into organic results, giving more and more importance to video marketing.
By focusing a bit on the more technical matters, it’s almost certain that Google will put even more emphasis on search intent, to the benefit of those who are already building their SEO strategy with this in mind. Respectively, it appears that the importance of the EAT factor for the ranking of websites in organic results will be enhanced. This is a relatively modern term in search engine optimization – but actually not very new – that refers to three characteristics of every site and namely expertise, authority and trust.
At the same time, the evolution of the way users search, combined with the evolution of Google itself and the wider adoption of snippets by more websites, is also expected to increase the number of zero-click searches. At the same time, a further reduction in the number of organic results on the first page (on desktops / laptops) cannot be ruled out, while the arrival of the Infinite Scroll on mobile devices should be considered. as a matter of course, since Google already started testing it in October.
Towards the end, I would like to bring up some wishful thinking for SEO 2022! First of all, it would be a good idea for more home businesses to design a compact SEO strategy based on really great content, hosted on well performing websites, giving the user a browsing experience. (UX) pleasant, devaluing the old, dangerous, or ineffective SEO tactics some continue to suggest and apply.
If we just think about why Google and every search engine exists and why people end up using it, we will discover much of the “secret” to successful search engine optimization. Google’s goal is to show users the most relevant and useful results of each search, to find the information they are looking for, to be satisfied as “customers” and to prioritize it again when of their next research. An easy-to-use and reliable website, with interesting, sufficient and clear content, is in short, a good leaven to start any business in order to be successful in SEO.
In addition, it would be equally encouraging for more entrepreneurs and SEO experts to start realizing that a high position in organic results shouldn’t be an end in itself or the only goal of achieving an SEO strategy. Instead, it should be paired with simple KPIs like CTR and CR, but also more complex metrics like CLV (Customer Lifetime Value), while the content of each website should be such as it aims not only for high organic results, but also in the creation of new Leads and above all in Customer Retention, the retention of existing customers, which is often overlooked.
In conclusion, Paramarketing.gr is hoping that this year even more websites will remove their link to Google+, the social networking medium well known to all who have been involved in SEO for years – and which, although it has been abolished since April 2019, continues to be found daily even today on various websites!
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