• Tue. Jun 14th, 2022

Search Engine Journal welcomes editor Amanda Zantal-Wiener

ByVirginia D. Bannon

Apr 28, 2022

I’m thrilled to announce that Amanda Zantal-Wiener, a virtuoso marketer and media newsroom veteran, has been chosen as SEJ’s editor.

This is a newly created role with a strong strategy and leadership focus, and Amanda will oversee our entire editorial team.

Over the past year, SEJ has experienced significant growth in our team, brand, and content offerings.

“Our team has grown in size and diversity in just over a year, growing from 13 to 33 members, spread across the globe in 5 countries and 6 time zones,” said Jenise Uehara Henrikson, CEO of ‘Alpha Brand Media, SEJ’s parent company. .

“Amanda brings deep experience of how content strategy, coupled with a strong editorial team, can empower and inspire marketers who rely on us for guidance and insight into what’s happening in their world. We will look to Amanda to help us uplift and support our writers and editors to produce the best work of their careers.

As Editor-in-Chief of SEJ, I’m incredibly proud of what the team has accomplished to date, including how our Expert Contributor program has evolved.

We’re publishing more expert content than ever before – and we’ve grown our list of contributors to over 130 industry practitioners, bringing in contributors from Oracle, Autotrader, Adobe, Similarweb, and more.

Our new contributors work and serve clients and audiences in the UK, Europe and Latin America. SEJ has made a concerted effort to close the gender gap in our publishing operations.

“Two-thirds of our leaders are women, including our heads of finance, project management, sales and marketing.” Jenise added.

We’ve also introduced a new series of interviews to get innovators and experts to share their thoughts on trending topics that impact your work, campaigns and career.

In these exclusive interviews with experts from Amazon, Trader Interactive, BrightEdge, Pinecone, Botify, Invoca, and more, we’ve highlighted tons of actionable insights from working practitioners and industry leaders. industry to help you learn and grow.

I am delighted to welcome Amanda to the team and to collaborate with her on all these initiatives.

In her most recent role, Amanda served as associate editor and content manager for HubSpot’s social media team.

There, she oversaw critical elements of the brand’s social content strategy, managing multiple cross-functional and cross-departmental projects and initiatives.

Previously, Amanda managed the News and Trends by HubSpot program, where she was a reporter, editor and analyst on the tech industry news most relevant to marketing, sales and service professionals.

“Having worked for a fairly large CRM company, Search Engine Journal has often been a go-to source for me for up-to-the-minute information on industry news and trends that have the most impact on B2B professionals,” said Amanda. .

“SEJ has grown from a traffic perspective, from a brand perspective, and most importantly, from a team and operations perspective,” said Loren Baker, our Founder and Host of the Official SEJ Podcast.

“We’ve grown from a one-person blog to the leading search marketing publication, and with that growth comes new opportunities. I am extremely happy to add Amanda to our team,” added Loren.

I asked Amanda what she has in store for readers?

“As Editor-in-Chief, I hope to uphold the creed of putting the reader first and adhering to SEJ’s already high reporting standards to bring timely and relevant information to the SEO and marketing communities – how, where and when they need it,” she said.

Amanda noted that in the modern business and consumer landscape, the range of topics falling under this umbrella will continue to expand.

“I’m thrilled to bring perspectives as a marketer, journalist, editor and manager to what is already a remarkable publishing environment,” she said.

Outside of work, Amanda fancies herself a bit of a “Golden Girls” aficionado, but hopes you don’t hold it against her.

On the weekends, you can usually find her hiking, trying a new recipe, or hanging out as much as possible with her dog, Tullamore.

You can reach Amanda with media/press inquiries and news tips at amanda@searchenginejournal.com, or on Twitter @Amanda_ZW.

Featured Image: Amanda Zantal-Wiener