If you’re new to SEO, it can be easy to get carried away by common link building myths.
Linking is key to increasing your site’s visibility, but doing it the wrong way can cost you more than views and time – it could kill your site in Google’s eyes.
I hope I can clarify everything for you and make sure that you are not basing your efforts on myths.
WHAT IS LINK BUILDING AND WHY IS IT IMPORTANT?
Link building is the process of creating a link between your website and another site.
This can be done in a number of ways, including submitting to directories (a list that matches sites from different domains), commenting on blogs, or even writing articles for popular websites.
The goal is usually to increase the ranking of the other site in the Internet search engines by giving it more authority than you currently have. Linking also affects how your own webpage ranks on Google when someone searches for what you provide.
Without link building, your website will not have the infrastructure to compete with other websites that may have the same or lower quality content. Even though quality takes precedence over quantity in SEO, the point is, optimization is the key. A well-optimized quantity will prevail over a poorly-optimized quality.
COMMON MYTHS ABOUT LINK BUILDING
Surprisingly, there are a lot of directional errors around link building. It is not clear why this is happening and who is pushing these ideas.
My best guess is that people don’t have a deep understanding of bonding themselves, and they share ideas that they think will work without putting them to the test.
Here are some of the most common link building myths I’ve heard over the years.
MYTH: BACKLINKS NO LONGER WORK
The uninformed might tell you that building backlinks is a waste of time because they don’t work after Google’s algorithm update last year.
This myth stems from the fear that your hard earned links will be rendered useless overnight, which is not at all the case if you know how to do it right.
Most people don’t realize that link building isn’t just about getting yours referred to other sites. You need to earn those referrals by giving value to others first and foremost before asking for anything in return.
It can take months, or even years, to build a good reputation on the web as an authority site, but with the right advice and research into what works best for a given industry, this process can go on. much faster.
MYTH: FRESH CONTENT WITH EVERY UPDATE
Another common myth is that you always have to create new content with every update or people will think you are spamming them.
This one might seem like a no-brainer, but the reality is that quality trumps quantity when it comes to getting backlinks.
A few posts here and there can add enough value to someone, as long as you don’t create so many that they appear to be spam. The key word is quality.
MYTH: HIGH AUTHORITY LINKS ARE MOST IMPORTANT
Here’s one you might have thought to be true. The myth is that the most important backlinks are from high authority sites.
This is wrong, because a site’s relevance and relevance to your content can be just as crucial when it comes to ranking certain keywords on Google.
It all depends on how well each article is written and what its target audience might find interesting or useful about your content.
Remember, quality takes precedence over quantity. Linking by hand will no longer work because no one wants spam articles claiming they are recent, even if they were posted a month (or more) ago.
MYTH: BUY LINKS TO RANK BETTER
Someone might tell you that you need to buy links from other sites to get higher rankings.
This is wrong, because Google penalizes any site that pays for backlinks, which means it is not worth the risk unless you want your search engine ranking to be gutted.
Linking by hand will only work if you’re willing to do all the heavy lifting yourself (which can take years) and don’t mind spending the money on someone’s time. another without any guarantee.
MYTH: DON’T ASK FOR LINKS
Another “fact” people might tell you is that you should never ask for links.
This is wrong, as long as those asking are genuine about the request and are not spamming or manipulative in any way.
Simply put, asking for links is a great way to get links. However, you have to do it right.
Harassing people and begging them to help you is not the best way to go.
EXPERIMENTATION IS NECESSARY
The best thing about link building is that it leaves enough room for experimentation. You can try new things and see the results for yourself.
Not everyone has to follow the same practices, sometimes you can find your own way.
Experimentation is necessary for bonding. Without it, you are missing out on opportunities that might turn out to be your best strategy.
If you don’t hesitate to try new things, you will be amazed at what kind of results you can achieve on your own.
It’s important to stay on top of the latest SEO trends for your content, website, and business.
There are a lot of myths surrounding link building, but these points will give you a better idea of what to do when it comes to linking or managing backlinks if necessary. Quality content over quantity creates long term success.
Remember, don’t ask for too many links at once, and never write short articles without editing them first. Think about where other people might want these external links on their site (not just on a homepage) and be patient while you wait for the rankings to rise again.
Jason Hall is the Founder and CEO of FiveChannels, specializing in brand awareness building, traffic and lead generation, marketing funnels, social media and more.