What to do with LinkedIn? Sometimes it seems like it’s just a big spam platform, but in reality, it’s the largest enterprise search engine in the world, with over 178 million users in the States alone. -United. The challenge we face as business people is how to leverage LinkedIn to leverage the time we spend on the platform.
Here are the three things you can do today and for the next three months to create sales:
1. Turn your profile into a lead-focused post.
- Use a keyword tool to find what people are looking for
- Big title
- Make sure your recommendations are also associated with your keywords.
Below is a typical industrial frame profile. There are no keywords. It is used by this person, but not optimized. This requires keywords, a banner and a professional image.
Here is a profile with a good dose of optimization. This company provides document management technology and targets it as a keyword in Mr. Said’s profile.
2. Become a content creation machine: video, photos, updates.
What to post? When you get writer’s block or the “I don’t know what other people will be concerned about”, follow this simple sequence of messages. A good practice is to put them in your calendar to finish the afternoon before posting them. In all posts, add hashtags with your keywords, like #digitalmarketing and mention someone you think will comment and interact with your post with an @emanuelrose for example.
- Monday: Successful customer interaction video (1 minute, on your phone, doesn’t have to be “perfect”, just provide value and demonstrate your expertise: speak directly to your audience).
- Tuesday: Text status update with your phone image.
- Wednesday: Photo with a short story, ending with a question to encourage engagement.
- Thursday: Blog post with a link to your website.
- Friday: Industry news article and your commentary to show your expertise. Preferably taking the opposite point of view.
3. Use Sales Navigator or Search to find and connect with your targeted leads. Read their posts. Learn how to add value based on their posts.
Be a valuable member of your network! Read posts from your prospects and interact with them.
Like, then comment on the post with the idea of continuing the conversation and sharing posts that are consistent with your ethics and that your network will appreciate or benefit from.
- Example #1: I once had a prospect post on LinkedIn that he was hiring. I emailed them my hiring strategy which I used to get new candidates. It included a detailed explanation of what the job description should be and how to get candidates in a short period of time.
- Example #2: A prospect I knew was planning a trip to Belize and wanted to know more about fly fishing there. I spent 45 minutes with him telling him where I was going to fish and connecting him with guides and accommodation.
If you spend 15 minutes a day using LinkedIn with these strategies, you’ll get better results and be a valuable resource for your community and your business.
Emanuel Rose is the founder of StrategiceMarketing.com and has over 20 years of business experience in sales and marketing, including the use of LinkedIn and lead generation. He has extensive experience in designing, managing and optimizing marketing campaigns to drive sales growth and is driven to drive results by focusing on the customer first. In addition to being obsessed with your marketing results, Rose is an avid fly fisher.