Link building is definitely not everyone’s favorite thing when it comes to SEO, especially if you’re a small business and need to go website by website trying to get a backlink. . It can be a lot of effort for little reward. But ultimately, it’s something you need to have for your website if you want to see positive results.
No matter what type of business you are in, you will need links for your website. Even big brands have to manage their backlinks to make sure they come from quality sites and the links themselves work. If you are a small business, one of the most important things to focus on is your domain authority.
Other websites will definitely feel more comfortable linking to another site with high authority. Indeed, having a link connection with another who has high authority will boost itself. A site with a domain authority above 60 will not seek to link to a site with an authority below 10.
When you start building links, there are a few things you need to think about. First of all, who is going to be the person who is going to reach out and get the backlinks. Are you going to get an external SEO agency to do the work for you? Or will someone from your own team take care of it?
You will also have to think about the progress you will make, if you do it without any outside help. By writing down your progress and following a system, you can better understand what you’ve done so far.
One of the most important things to remember is that these links should come from quality sites that have some relevance to your own site. If you deploy black hat SEO backlink tactics like buying links or something similar, you risk getting caught by Google and receiving a penalty. For example, you need to ensure that your online reputation is also implemented, for example DeveloMark explains online reputation management in 18 ways.
It is important that you approach your link building strategy thoughtfully. This means you get the most out of your time. So take a look below to learn how you can run a more effective link building campaign:
1. Do research before reaching out
Don’t just message anyone and anyone! It is essential that you do research before sending a message to any website. You need to determine whether or not the website matches yours and there can be mutual benefits.
It’s a good idea to use online tools to better understand the data behind the website. Moz is probably one of the tools to help you here. This tool gives you details like domain and page authority, number of linking domains, keyword rankings and inbound links – just to name a few.
Moz also offers its tool for free, although you are limited to the number of searches you can perform in a month as well as the amount of data you have access to. But at no cost, it’s a pretty detailed tool worth looking into.
2. Devils in detail
When you message websites for a potential backlink, you need to be more specific. No company likes to see generic emails that are simply copied and pasted and sent to hundreds of different websites. You say you like their website and think it would be mutually beneficial to link. Well, explain why.
Yes, it will take more effort and time, but if you show people that you have actually looked at their site and like it, and not just for a backlink, then you are more likely to get a response. . You should also explain in detail the process you hope will take place, so that there is no confusion.
3. Meet influencers
If you’re looking to implement a more effective backlink strategy, it’s in your best interest to try working with influencers in your industry. Try to connect with people who are widely regarded as experts in the product or service you’re selling.
Influencers have a much bigger audience and you can potentially reach a lot more people than if you started the process yourself. When looking for influencers, the best place to start is social media. The bigger the social media the better, so get started!
4. Forge long-term partnerships
It’s not a one-way street. When thinking long term about your backlinks campaign, it is important that you form a relationship or partnership with the other website. This can translate into more mutual benefits for years to come.
Mary Ann is a branding consultant. She is primarily passionate about building brands in all aspects of online marketing.