• Tue. Jun 14th, 2022

Google Says Digital PR Is Not Spam Link Building

ByVirginia D. Bannon

Jan 25, 2021

Google’s John Mueller said something positive about a strategy SEOs use to get attention and therefore hopefully natural links. He said on Twitter “I like some of the things I see in digital PR, it’s a shame that it’s often piled with the spammy type of link building. It’s just as critical as tech SEO, probably more in many many cases.”

Here is that tweet:

You can click to see the conversation about this tweet, if you want. john later added “I feel like there’s a simplification of ‘link building=against Google guidelines’, which seems to require a lot more nuance. On the other hand, ‘Doing SEO=against Google guidelines’ from Google” seems less common (or maybe/probably, I just have a skewed viewport).”

But is that all, no it is not:

Let me take you back 16 and a half years to Danny Sullivan’s keynote on a former SES show where he said back then that SEO was basically all about PR. Yes, that was almost two decades ago.

Discussion forum on Twitter.