• Tue. Jun 14th, 2022

DuckDuckGo’s success as a search engine ranks second as the most trusted digital search/information engine in the world

ByVirginia D. Bannon

May 12, 2022

The unveiling of this year’s Consumer Privacy Trends Report put a lot of things into perspective and while some may be familiar, others were surprising.

1,000 consumers have recently questioned by midnight on what they think about data protection and who they trust the most. While most agreed that all social networks had the same protocols in place, it was interesting to see how this was not the case with search engines.

Many respondents shared their perspective on how they felt search engines were different from their social media counterparts, referring to their policies as distinct and not universal.

20% of respondents believe that the type of search engine makes no difference. Meanwhile, 43% said there was no difference in the type of social media platform used. Similarly, 16% did not know which of the following search engines were most effective at providing protection. And that brought the share of the “uncertain” category of the results to 35%.

As you can probably guess by now, Google is a major market player in the world of search engines. This can be confirmed by the fact that at least 37% of users believe that Google has done a great job in this regard.

Remember that Google has a staggering 88% market share of search engines in the US, so it makes sense to know where these stats come from, especially when it comes to familiarity.

And that’s where DuckDuckGo comes in – 16% of users felt they could blindly trust it for protection. This is certainly surprising because the results obtained are higher than the company’s own market share, which fluctuates around 2.5%.

But where does this sudden increase in demand come from? What is the company doing that has changed people’s perception so much?

Well, it sure looks like DuckDuckGo’s efforts to put “privacy” first are really paying off, as reports have shown that 22% of men and 13% of women feel it’s trustworthy.

Similarly, the search engine also scored high marks among the 36% of consumers who felt privacy was a primary factor when deciding which search engine to use. But Google too.

Either way, the fact that DuckDuckGo can even manage to get half of what Google could do in terms of consumer trust is a big achievement for the company.

In terms of third place, Microsoft Search only managed to get 10% of the votes, while Yahoo Search followed with 6% and Bing Search followed with only 4%. Then read:

Read next: CounterPoint data reveals how refurbished smartphone market grew and developed in 2021