• Tue. Jun 14th, 2022

Apple may be working on a search engine to take on Google

ByVirginia D. Bannon

Jun 6, 2022

Cupertino-based giant Apple is reportedly working on its own search engine, in a bid to compete with its biggest competitor Google, according to a report.

According to a report citing tech blogger named Robert Scoble, Apple is expected to announce the new search engine at next year’s Worldwide Developers Conference (WWDC 2023). The blogger predicted that Apple would launch its search engine that would take on Google. Scoble, in a series of tweets, said Apple’s search engine would become functional by January 2023 at the earliest. In a TechRadar report, Scoble said he got the information based on conversations with sources and partly on inference.

ALSO READ: Apple WWDC 2022: How to watch Keynote live, India timings and what to expect

In the report, Scoble also states that WWDC 2022 which begins tonight will be “the most expensive product launch ever.” He said Apple may announce the search engine in January next year. Now, while an Apple search engine is something we’ve never heard of as such in the past. Given the penetration of Google, it will be difficult for any company to reach this level, at least in the near future. However, since Apple’s products are among the most widespread in the world, the company can easily attract millions of users by simply setting its new default search engine on all products like iPhones and MacBooks.

Apple is set to kick off its WWDC 2022 keynote from today. The company is expected to launch iOS 16, iPadOS 16, WatchOS 9, macOS 13 and other software products. Apple is rumored to be releasing realityOS, the company’s software for the highly anticipated mixed reality headset.

ALSO READ: Apple iOS 16, RealityOS, the new M-series chip and more: What to expect at Apple’s WWDC 2022 keynote

A report said that Apple may also debut the new Apple M2 chipset during tonight’s keynote and introduce the next-generation MacBook Air, along with a new model of Mac Mini. The 2022 MacBook Air and Mac Mini are said to be powered by the Apple M2 chip, which has been in the news for some time.

Read all the latest IPL 2022 news, breaking news and live updates here.