• Tue. Jun 14th, 2022

10+ best free and paid link building tools (2020)

Link building tools are necessary for all website owners to improve their site ranking. This is because Google loves useful links. As a result, your website will appear at the top of search engine pages or SERPs. Here, we’ve listed the 10 best link building tools for bloggers, SEO pros, small businesses, businesses, and digital marketing agencies. These are free and premium products available online. Must Use These Tools To Increase Your Link Building Strategies In 2020

Best Link Building Tools in (2020)

1. SEMrush

SEMrush is a popular link building tool and online visibility software service provider. They have the best link building software 2020 with 5 million active users. This product is available as a freemium subscription. It is one of the link building tools, which is user friendly for bloggers, website owners, SEO pros, and webmasters. Thanks to this, they got unexpected site ranking after using this tool to monitor links, search for links and optimize relevant links. Pricing starts from $ 99 per month.


  • You can implement link building strategies on any niche.
  • This link building tool helps find white hat links.
  • You can do a better analysis of the backlinks of your competitors.
  • You can create effective links with its reports and by using matrices.

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2. Ahrefs

Ahrefs is the 2nd best SEO tool in the world. It is one of the best link building tools for small website owners, bloggers, and SEO service providers to use. It is also one of the favorite backlink building tools for all types of web campaigning. It is priced at $ 7 for a one week trial. Its agency pack is priced at $ 999, which is accessible by 5 users simultaneously. Its advanced pack is priced at $ 399 and the standard pack is priced at just $ 179 for one month.


  • Ahrefs Link Intersect Tool is the best competitor analysis tool.
  • It updates organically obtained links every 15 minutes.
  • Ahrefs link building tool is reliable for white hat link building.
  • It allows you to create links with an image strategy.

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3. Serpstat

Serpstat is the 3rd among user experience link building tools. It is a SaaS company based in Ukraine. Digital marketing service providers rate them as the best link building tools 2020 around the world. Thus, Serpstat is renowned as an all-in-one SEO tool. Its price starts from $ 69 per month, which is best for bloggers. Its Enterprise Pack costs $ 499, which is best for digital marketing agencies. You can expect your site to rank higher after using this unique link building tool.


  • Serpstat’s broken link building tools are the best for anyone to use to analyze such inks and rectify them from their website.
  • You can do better research to find links and the best backlink opportunities for your site’s ranking.
  • You can follow the backlinks of your competitors.
  • You can perform better link building analysis on unique outbound links, linked domains, followed and untracked links.

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4. Moz link, Explorer

Moz Link Explorer is one of MOZ Software Company’s active link building tools. This SEO tool is available as a SaaS product. This tool will help your site avoid Google penalties and improve your site’s ranking. You can purchase this tool as a subscription to marketing analysis software. Its price starts from $ 99 for bloggers. Its medium pack is the best for SEO professionals. Its premium pack is the best one for digital marketing agencies to buy. It is priced at $ 599. Moz offers a 30-day free trial.


  • This tool searches for domain authority link building sites.
  • You can do better link building analysis with 36.5 trillion purchased links using Moz Link Explorer.
  • You can check the spam score on your website. It can avoid such domain links, which is prohibited by Google.
  • Moz Link Explorer helps you better analyze link building with your competition.

5. SpyFu

SpyFu is an American research analysis software company. It is one of the link building tools, which offers limited link building research by opening a free account on Spyfu.com. This user-friendly tool is best for bloggers, small website owners, and SEO service providers to use to get their websites ranked higher. Its basic plan starts from $ 33 per month. This price is the most affordable which is among the best link building tools.


  • This tool helps you manage keywords and link building for your brand awareness.
  • You can do better analysis with your competition on their shared links.
  • SpyFu helps you get high quality links by researching link building opportunities for your website.
  • This tool helps in monitoring black links.

6. Majestic SEO

Majestic SEO is a subscription service provider for online visibility and marketing analysis software. Majestic-12 Ltd is developing this SEO tool, which is a UK based SaaS developer. Since 2008, they are popular for having one of the biggest link databases in their link building tools. Their plans and prices are much more affordable than its competition. Their Lite plan starts from $ 49 per month. The Pro plan starts from $ 99 per month. Its Full API plan starts from $ 399 per month.


  • This user-friendly tool enables the web browser plug-in on Chrome.
  • You can access over 875 billion links using this tool as one of the best link building tools.
  • It has the Fresh Index function. It updates new links on the web daily.
  • It is one of the best free link building tools out there that allows website owners to perform proper backlink audit.

7. Raven SEO Tools

The Raven Tools, LLC develops Raven SEO tools. It is a SaaS product and they use the cloud platform. They offer a 7 day free trial of their link building tools. However, you must log in or open an account on raventools.com. The cost of building Raven links for small businesses is $ 39 per month. Their starter plan is $ 79 per month. Their growth plan costs $ 139 per month. The Raven’s Thrive factory costs $ 249 per month. Their lead plan costs $ 399 per month.


  • It is one of the all-in-one link building tools for SEO experts.
  • It has an easy link queuing feature. This allows you to better build awareness links for your website.
  • This tool helps you discover the links of your competitors.
  • You can create effective links with keywords.

8. BuzzStream

BuzzStream.com is one of the web link building tools in the areas of online visibility and marketing analysis. It is the best awareness tool for any campaign. You can build brand awareness and improve your site rating with this user-friendly tool. You can try a free ride and opt for a paid service. Their starter plan costs just $ 24 per month. Their group plan is priced at $ 99 per month. Digital marketing agencies can avail of their professional plan, which is $ 299 per month. Their customs plan is priced at $ 999.


  • This tool helps you connect with the best social media platforms.
  • It shows a valid influence metric by various links.
  • You can improve link monitoring and reporting.
  • This tool helps you improve site ranking through contact information metrics.

9. BuzzSumo

BuzzSumo is one of the best online link building tools available in the SEO industry. BuzzSumo.com offers a 7 day free trial. Their pro plan is $ 99 per month. Their Plus plan includes unlimited searches, priced at $ 179 per month. Their close-up worth $ 299 per month is best for social media outreach. Their $ 499 business plan gives you their link data for 5-year analysis. Hence, their plans are best for bloggers, small businesses, SEO pros, and webmasters.


  • You can run social media links for all niches.
  • You can send emails from this tool to achieve your backlinks goals.
  • This tool is used to identify bidirectional links.
  • This tool is the best one to use for content strategy and link building to improve site ranking.

10. Lienstant

Linkstant is one of the best free link building tools available online. You may find that your website rating improves as your link building strategies work with this tool. This is a free tool for 3.5 years. Therefore, you can sign in with your Google account. It’s also an affordable SEO tool, costing $ 7 per month. Hence, this price is the best for bloggers and small businesses. Still, they have business plans, which start at $ 27 per month.


  • This user-friendly tool helps you get free links.
  • You can get secure and high quality backlinks.
  • You can do a link building analysis both ways and with your competition.
  • This tool helps you communicate with social media sites.

Link Building Software – Conclusion

So here is the amazing list of software that you must use to increase your link building strategies. This will help your website to rank in the search engines.